I’m penning this from my Grand King Room on the Soho Grand Resort, a fixture in its neighborhood because it opened in 1996 and famously billed as “The Resort That Made Soho Grand.” As Manhattan’s first luxurious downtown boutique resort, it helped outline the realm’s type and is understood for its industrial magnificence by day and a social, rock n’ roll coronary heart by evening.
I booked myself in as a Virtuoso visitor to expertise the resort simply as my shoppers would. I like that it has a robust id, a vibrant social scene, and is exceptionally pet-friendly. It additionally costs properly in comparison with different luxurious choices within the neighborhood, making it a strong alternative for the appropriate visitor. I’ll overview who it’s a match for and the way to e-book with additional VIP privileges that add much more worth to your keep.
Ebook Soho Grand with Virtuoso Privileges
Reserve your keep now with the next value-added facilities at no additional price:
310 W Broadway, New York, NY 10013
What I like
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The Artwork of Arrival: Making a Grand Entrance
You enter the resort from avenue stage on West Broadway. I rolled my baggage up a ramp, previous the concierge desk, and to the elevators that result in the second-floor foyer, often called the Salon. You may also take the resort’s signature bottle-glass and metal staircase up when you don’t have baggage.
I used to be notably impressed with the check-in course of as a Virtuoso visitor. The entrance desk workers member handed me a letter that clearly outlined all of my facilities and took the time to elucidate each intimately.
She confirmed my room improve, defined the way to use the $100 resort credit score, and detailed the breakfast choices at each the Soho Diner and the Grand Bar & Salon. This stage of recognition for Virtuoso visitors isn’t at all times the case, and it was a incredible begin to the keep.
The Neighborhood: West Broadway & Canal Avenue
The Soho Grand is ready on West Broadway close to Canal Avenue, on the southern fringe of SoHo. From the entrance door, you’re a brief stroll to Tribeca, Chinatown, and the West Village.
The rapid neighborhood is full of life—on a Sunday afternoon, I watched well-heeled crowds spilling out of Cipriani and different close by eating places, the sidewalks buzzing with power. It’s not a leafy, quiet stretch, however reasonably the grittier, genuine facet of SoHo, not too removed from the Holland Tunnel.
Regardless of that, my eighth-floor room was pretty quiet. I did hear a low hum of avenue noise, which is typical, although I might suggest reserving a high-floor room right here (and actually wherever). It’s best to at all times convey earplugs to NYC, whatever the resort you keep in.
Selecting Your Downtown Perch: Rooms & Suites at Soho Grand NYC
The lodging on the Soho Grand replicate the resort’s design narrative. Most traditional rooms are designed for 2 visitors, whereas suites can accommodate extra, making them a greater choice for households or small teams.
All rooms characteristic Frette linens, C.O. Bigelow tub merchandise, Samsung Sensible TVs with streaming, and a connoisseur minibar with native merchandise.
Visitor Rooms (Soho King to Grand Nook King)
Customary visitor rooms are well-suited for vacationers who plan to be out exploring. These rooms are perfect for solo vacationers or {couples}, as they’re designed for a most of two visitors. All have signature parts like weave-covered partitions, industrial marble desks, and Saul Steinberg wallpaper within the rest room.
The Soho King (approx. 230 sq ft) and Deluxe King (approx. 240 sq ft) are compact, comfy, and classy. For more room and lightweight, the Deluxe Nook room (approx. 285 sq ft) has dual-exposure home windows, and the Grand Nook King is the biggest customary room, together with a settee.
Suites & Lofts (Terrace Suites to Penthouses)
The suites provide a rise in house and might accommodate extra visitors, with choices sleeping as much as 4 individuals or extra. The Deluxe One Bed room Suite has a separate lounge. The Terrace Suite and the bigger Grand Terrace Suite characteristic non-public terraces, with the latter additionally together with a private moist bar and a deep soaking tub.
On the prime finish are the 2 penthouse lofts, Loft North and Loft South. These giant areas are impressed by SoHo’s artist lofts and have two bedrooms, separate residing areas, cocktail bars, and panoramic views of the Manhattan skyline.
| Room Kind | Approx. Sq. Ft. | Occupancy | Key Options | Greatest For |
| Soho King | 230 | As much as 2 | King mattress, customized furnishings, walk-in rain bathe, Saul Steinberg wallpaper | Solo vacationers or {couples} on a classy metropolis break |
| Deluxe King | 240 | As much as 2 | Barely more room, king mattress, high-end fixtures | Vacationers wanting a bit extra room than the bottom class |
| Grand Nook King | 285+ | As much as 2 | Largest customary room, nook location, dual-exposure home windows, couch | Friends needing extra pure mild and a small seating space |
| Deluxe One Bed room Suite | 450+ | As much as 3 | Separate lounge, skyline views | Prolonged stays, enterprise vacationers, or {couples} wanting more room |
| Grand Terrace Suite | 600+ | As much as 3 | Personal terrace, moist bar, deep soaking tub, separate residing space | Particular events, romantic getaways, indoor/out of doors residing |
| Loft North Penthouse | 1,600 | As much as 4+ | 1,200 sq ft terrace, two bedrooms, full bar, panoramic views | Final luxurious, entertaining, high-profile stays |
Inside My Grand Deluxe King, a Good Improve
I initially booked a Soho King however was upgraded to a Grand Deluxe King on the eighth ground, with a view over West Broadway. The huge window ledge was large enough to perch on—when you didn’t thoughts sitting close to the AC unit.
The room featured hardwood flooring, a rug underneath the mattress, and some indicators of damage, which felt extra like character than neglect. Storage was restricted to a few drawers and an armoire with a couple of foot and a half of hanging house. I stored my suitcase on the baggage rack, which is pretty customary for New York boutiques.
What I appreciated most was the correct desk and comfy leather-based chair. I usually have to work on the street, and the setup was sensible. A retro-style Marshall speaker sat on prime, including character.
The king-sized mattress had a wealthy leather-based headboard and crisp Frette linens. On the partitions, black-and-white photographs from the Howard Greenberg Gallery gave the room some inventive soul.
Fashionable touches had been seamlessly built-in: charging ports, one-touch digital blackout shades, and a big Samsung Sensible TV for streaming.
The rest room was small however charming, with traditional subway tiles and Saul Steinberg’s whimsical chicken wallpaper. The walk-in rain bathe had good stress, and C.O. Bigelow facilities had been generously full-sized. For an extended weekend within the metropolis, the room’s measurement, storage, and facilities labored completely.
Additionally, an enormous perk—in-room espresso. A Nespresso machine with pods and particular person creamers is usually a rarity in NYC.
Eating & Nightlife: A Scene for Each Temper
The Soho Grand’s assortment of eating places and bars is one in all its most compelling options. It’s a brilliantly curated portfolio of distinct venues, every with its personal model, vibe, and viewers.
A visitor might have a whole and different New York social life—from brunch to a late-night dance social gathering—all with out ever leaving the property.
| Venue | Vibe | Delicacies Kind | Greatest For | Signature Merchandise |
| Grand Bar & Salon | Subtle, traditional, buzzy | Elevated American, Uncommon Whiskeys | “SoHo’s Dwelling Room,” enterprise conferences, pre-dinner cocktails | Grand Burger, an Previous Normal from the whiskey listing |
| Membership Room | Decadent, sultry, full of life | Craft Cocktails, Supper Membership Fare | Reside music, late-night dancing, intimate dates | Petite Lobster Rolls, the “New York Comfortable Meal” |
| Soho Diner | Retro-chic, informal, pleasant | Fashionable American Diner | All-day eating, brunch, household meals, late-night bites | Fried Rooster & Waffles, Matzo Ball Soup |
| Gilligan’s | Tropical, relaxed, scene-y | Seafood, Pizza, Frozen Cocktails | Summer time day consuming, group lunches, an outside escape | Frozen Watermelon Margarita, Lobster Roll |
Grand Bar & Salon: “SoHo’s Dwelling Room”
Famously dubbed “SoHo’s Dwelling Room,” that is the resort’s subtle coronary heart. The house is beautiful, with an amber glow from its chandeliers, leather-based banquettes, and enormous home windows overlooking West Broadway. The bar is understood for its assortment of fifty uncommon American whiskeys.
I ate dinner right here one evening and located your complete resort to be very dimly lit, which is a part of the vibe however one thing to concentrate on. I had a incredible crab salad served with home made potato chips that my server really useful, and it was glorious. On weekend nights, the environment is electrical, with vinyl DJs spinning for a classy downtown crowd.
Membership Room: The Coronary heart of the Evening
Step by means of the velvet curtain into the Membership Room and also you’re transported to a extra decadent period. This two-room cocktail bar and supper membership mixes uptown magnificence with a downtown edge, that includes velvet sofas and an intimate ambiance. Early evenings provide reside jazz, which later transitions to a high-energy dance social gathering with DJs.
That is additionally the place Virtuoso visitors can redeem their complimentary “New York Comfortable Meal”—a Soiled Martini and French Fries. It’s a enjoyable, stylish perk that captures the resort’s vibe.
I used to be dissatisfied that my keep didn’t overlap a Thursday throug Saturday when Membership Room is open as I wasn’t in a position to redeem this however you positively ought to in case your keep falls throughout a time when it’s open.
Soho Diner: Elevated Americana
The Soho Diner is a contemporary and enjoyable interpretation of a traditional American diner, with retro-chic design together with banquettes and a jukebox. I used to be shocked that even throughout early Monday morning breakfast it was fairly busy.
My favourite order was the in a single day oats with dried strawberries, coconut yogurt, and pistachio. The menu presents elevated variations of diner staples 24 hours a day, together with fashionable gadgets like burgers, Huevos Rancheros and Fried Rooster & Waffles. It’s additionally essentially the most family-friendly of the resort’s venues.
Gilligan’s: A Seasonal SoHo Oasis
From Might by means of September, the resort’s out of doors house turns into Gilligan’s, a tropical-themed oasis that looks like a yard backyard social gathering. The menu focuses on recent seafood from Lengthy Island.
I ordered a scrumptious crudo with East Finish tuna, salmon, fluke, capers, and lemon oil. Additionally they serve pizzas from a stone oven and are recognized for his or her lobster rolls. The bar is legendary for its Frozen Watermelon Margarita, a neighborhood summer season favourite.
Past the Room: Elevated Facilities & Experiences
The Health Heart
The resort’s 24-hour health heart is well-equipped with trendy machines, together with two Peloton bikes. An adjoining out of doors terrace gives house for stretching or yoga.
Complimentary Bicycles
Included within the amenity charge is seasonal entry to the resort’s cruiser bicycles from Brooklyn Bicycle Co.. They’re obtainable on a first-come, first-served foundation and are a good way to discover downtown.
GrandLife Tradition Information & Cinema Entry
The Soho Grand presents a key to town by means of its GrandLife tradition information, a set of insider suggestions for downtown. Friends additionally obtain complimentary entry to movie screenings at The Roxy Resort, the Soho Grand’s sister property, which is a superb perk for movie lovers.
The Final Pet Paradise: The Soho Grand Canine Park & Coverage
The Soho Grand is arguably essentially the most pet-friendly luxurious resort in New York Metropolis. Its coverage is a core a part of its model.
Whereas most luxurious resorts impose charges and restrictions, the Soho Grand has eradicated all of them. There’s a $0 pet charge, no restrict on the variety of pets, and no weight restrictions. The resort gives in-room facilities like comfy bedding, bowls, and treats.
The standout characteristic is the Soho Grand Canine Park. This can be a non-public, landscaped sanctuary designed by Rebecca Cole. Open solely to resort visitors, it options hearth hydrant water stations and benches and appears like a zen backyard. In a metropolis the place inexperienced house is proscribed, this non-public park is unquestionably a profit for pet homeowners.
Is The Soho Grand Good for Households?
The resort welcomes kids, and its bigger suites and connecting rooms can accommodate households. Youngsters of all ages can even love the family-friendly Soho Diner.
Nevertheless, I might say resort’s general environment is adult-oriented. The foyer and bars are subtle social areas which might be very buzzy within the evenings which is is a draw for a lot of. However in truth, having stayed in a number of SoHo resorts recently, that is fairly typical of the realm. You wouldn’t let your children run wild in any of the resorts actually nor do they promote a number of kid-friendly perks.
The Soho Grand is a strong alternative for households with teen and tweens although who will recognize the situation and vibe. For these with toddlers, it may well work however don’t count on to obtain a number of child-friendly facilities.
Cribs are free however there solely room that may take an additional mattress is the Grand Nook King.
Closing Verdict: Who Is The Soho Grand Good For?
The Soho Grand Resort is a superb match for the traveler who desires to be in the course of SoHo’s inventive power.
It’s for the style-conscious particular person who appreciates design with a narrative and needs to remain in a spot with a definite perspective.
It’s for individuals who desire a luxurious New York resort at a normally actually good value level for the neighborhood.
It’s for the social traveler and nightlife fanatic who enjoys a vibrant scene and likes having a foyer bar, a reside music membership, and a seasonal out of doors spot simply an elevator experience away.
And most of all, it’s for the devoted pet proprietor who desires their animal companion to be as welcome as they’re. For this traveler, there isn’t any higher resort in New York Metropolis.
Make Reservations with VIP Facilities
As a luxurious journey advisor, I can e-book your keep on the Soho Grand Resort with complimentary VIP facilities by means of most popular companion applications like Virtuoso. These perks add vital worth to your keep.
Whenever you e-book with me, you’ll obtain:
- Improve on arrival, topic to availability
- Day by day breakfast credit score of $45 per individual, for as much as two visitors per bed room, served within the restaurant (credit score is non-cumulative)
- $100 USD equal Meals & Beverage credit score to be utilized throughout keep (not combinable, no money worth if not redeemed in full)
- Complimentary New York Comfortable Meal “Soiled Martini & French Fries”, served solely in our Membership Room, as soon as throughout keep
- Early check-in / Late check-out, topic to availability
- Complimentary Wi-Fi
Use your 24/7 Virtuoso web page to e-book. I’ll be notified and can observe as much as accumulate your pre-arrival particulars.
My Different Favourite SoHo NYC Accommodations
As an NYU mum or dad, I’m staying in all of the resorts within the space the place I’ve advantages. Extra time, I’ll share my evaluations. These are my different favorites.
- The Mercer
- Crosby Avenue Resort
- Resort 50 Bowery
- The Method (overview coming quickly)
