New yr, new feed?
At the moment on the weblog we’ve got a put up from Julia Broome that can actually gentle a hearth in you. You’re going to complete this put up, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her high tricks to optimize your content material technique with examples and tangible suggestions which you can simply apply to your individual content-creating life. Full with pattern calendars and ‘pillars’ to reference, this put up is full of worth.
In case you have but to fulfill Julia she is a powerhouse relating to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the following stage, Julia has now launched her personal programs and instruments to convey her tips of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a celeb social media supervisor turned content material creator: I’m 28 years outdated, grew up in Los Angeles, graduated high of my class at UCLA, and am somebody who may spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for slightly over 7 years which, because the cliché goes, is by no means what I went to varsity to do. Nonetheless, how I obtained right here is just too serendipitous to not share. To take you again for a second: A couple of month or so earlier than graduating, I used to be trying to find an internship alternative that might assist me stand out for graduate college. On the time, it was really the wild wild west in social media: Influencers and bloggers have been popping up left and proper and although I used to be intrigued by the social media area, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none aside from, Lauryn Bosstick, and she or he was interviewing a wellness influencer who additionally had a PhD in pharmacy. I bear in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a couple of month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first consumer, which modified the whole trajectory of my profession… I believe it’s protected to say that Lauryn is a large purpose why I’m within the place I’m immediately – The truth that I’m now writing a weblog put up for the TSC neighborhood is simply the cherry on high in essentially the most full circle scenario!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be desirous to make a reputation for myself as a SMM so I jumped headfirst into each expertise I probably may: from working freelance to working at an company, dealing with huge product launches, orchestrating model offers, producing efficient search engine optimization methods and MUCH extra. You title it, I’ve achieved it.
For the whole thing of my profession, I’ve been extraordinarily behind the scenes and took satisfaction in rising my purchasers’ accounts with out anybody realizing who I used to be or what I did. Nonetheless, final yr, I made a decision to place myself on the market on TikTok to share all of my suggestions, tips, classes, and recommendation I’ve amassed over time. I discussed this earlier, however I’m a analysis girlie via and thru, so my intention with beginning my very own account was to share REAL social media recommendation that truly works: no B.S, no false guarantees.
On that very same be aware: I additionally began a social media course for each social media managers and aspiring content material creators to realize success and created a social media planner to assist creators and creatives keep on monitor. This yr, I began posting on Instagram, in addition to TikTok, and have created a neighborhood of virtually 240k mixed followers on each platforms. Whereas serving to my purchasers is superb– I’ve by no means felt extra fulfilled serving to my neighborhood lastly get to the following stage with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a few of the most bold, entrepreneurial, good, and pushed folks on the market and I’ve all the time appreciated Lauryn’s hustle and anti-cookie-cutter strategy, so on that be aware… Let’s discuss optimizing your content material technique and squeezing the *most* juice as attainable out of your content material.
Easy methods to Optimize Your Content material Technique
Proper off the bat I’m going to say one thing that may make you hate me (please don’t!!) however social media progress is not straightforward and should you don’t know how one can work smarter, not more durable, you’ll probably burnout. The secret is realizing how one can really optimize your content material technique so that you just’re not working round like a headless rooster continuously considering: Sh*t I haven’t posted something immediately!!! What am I going to do/what am I going to put up??!! In the event you really feel known as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You may’ve heard different folks inform you that it is advisable to “area of interest” down or in different phrases: choose one matter to deal with and follow that. Nonetheless, that has by no means, and can by no means, be the recommendation I might give to you. In my view, that’s a short-term technique that can simply trigger you to really feel such as you’re caught speaking about the identical factor over and over and over!
As an alternative, I’ve all the time believed in having one content material anchor and 4-5 further content material pillars so that you’ve a spread of matters which you can discuss. So let’s say your essential focus is magnificence however you additionally produce other matters you wish to share on social media. Your content material anchor could be magnificence and your content material pillars might be one thing like: wellness, house decor, and way of life. So step #1 is to sit down down and take the time to outline your content material pillars so that you just’re actually clear on what you’ll be recurrently posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 occasions out of 10, folks miss the mark on having a robust content material plan. I extremely suggest creating an editorial calendar that can act as your roadmap so as to be sure that you’re posting a stability of your content material pillars (which ought to already be established from step 1). To make this step additional easy for you, I’ve included a pattern editorial calendar under so that you can get an concept of what this could appear to be.
Fast be aware #1: The principle factor I would like you to note is that your content material anchor (which we established as magnificence) is usually mirrored twice whereas all the opposite content material pillars are normally unfold out evenly, solely as soon as. That’s as a result of your content material anchor is normally going to be one thing you focus extra on. #2: Social media isn’t a one-size-fits-all so this editorial calendar is completely going to look totally different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in widespread? Aside from all of them being massively profitable social media girl-bosses? All of them squeeze essentially the most out of their content material they usually simply so occur to make use of a particularly related content material method. By now, we all know that I like to do my analysis – Which is how I found that every one three of them have created a method to make sure that they will squeeze 4-5 movies out of ONE video idea. I do know the TSC neighborhood loves a “work smarter, not more durable” scenario so that is proper up your alley– and to take out any guess work, I’m going to provide you an actual breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept that your content material anchor is magnificence. The commonest magnificence idea in the mean time is “Get Prepared With Me” movies – So let’s run with that. Right here’s how one can get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This could be a fast 30 second video exhibiting the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This could be an extended 1 minute video that might present your complete make-up course of or that might present you doing all your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This could be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush method, and many others).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your last look, to indicate your outfit, to indicate how you probably did the blush method, and many others. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This could be an extended 1 minute video that might present you taking every part off, doing all your PM skincare routine, and many others.
And voila, now you’ve got 5 items of content material for the value of 1. THAT is the way you optimize your content material to the fullest and this sort of method can and ought to be utilized to ANY class of content material (health, spirituality, well being, vogue – something + every part). This, alone, is a goldmine relating to content material optimization however there are two extra steps that can actually take you to the following stage.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we would like it to be on hearth – So let’s run via a brief breakdown of how one can know what to put up to Instagram vs. TikTok. Spoiler alert: You need to use step #3 to set you up for fulfillment so it’s principally a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you just’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’d use the feedback of this put up to inform your viewers you’ve got an extended make-up GRWM posted on TikTok so as to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you might let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you need to be utilizing the remark part to let folks know that you’ve the total GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s vital to your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you may let your viewers know that in the event that they wish to see the total look, they will go to your Instagram.
Now, it’s protected to say your content material technique is on hearth. The very final step is easy however undoubtedly a very powerful so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
To begin with, should you made it thus far and also you’re studying this: Simply know I’m pleased with you and that you just’re going to be so glad you caught round. This last step is essential to optimize your content material technique as a result of it’s in all probability a very powerful side of social media: posting CONSISTENTLY! All the above steps imply nothing until you’re capable of follow a content material schedule that works for you so I went forward and created 3 totally different posting schedules which you can select from. I extremely suggest selecting the one which feels essentially the most do-able to you after which working your approach up.
Now that you’ve all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the type of content material technique that makes you’re feeling such as you lastly have all of your geese in a row and are now not stressing about what to put up, when to put up, and which platform to put up it on. You possibly can thank your self for following these 5 steps, and you may thank me later when it really works.
Need extra social media recommendation identical to this? I’ve cherished each second of delving into content material technique optimization with you and that is one thing I can discuss for DAYS so if you need extra recommendation identical to this: You could find me on Instagram and TikTok at @juliabroome – my DMs are all the time open when you’ve got any questions.
I hope you guys cherished this breakdown as a lot as I’ve cherished creating it for you. And should you’re a content material creator desirous to go even deeper into this topic, my Content material Course could be excellent for you. Or should you’re studying this as a social media supervisor who desires to achieve extra purchasers or discover ways to improve your SMM enterprise, I’d like to have you ever in my course neighborhood.
Both approach, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I might be launching one thing earlier than the tip of the yr that would make it easier to discover your dream job… Particulars to come back on Instagram however I’ll go away you with that. Comfortable content material planning!
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There you’ve got it. Every thing it is advisable to take your social media presence to the following stage. Preserve us posted within the feedback under.
Within the meantime, remember to try Julia’s content material for much more worth. As you may see, she delivers.
x, The Skinny Confidential staff.
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