When two worlds of design—one rooted in Swedish simplicity, the opposite in American confidence—collide, the result’s one thing quietly spectacular. To have fun seventy years in the USA, Volvo Automobiles has joined forces with designer Sergio Hudson to create a limited-edition capsule assortment that brings the calm magnificence of the Volvo EX90 to the runway.
A Assembly of Craft and Tradition
Each Volvo and Hudson share a standard birthplace of inspiration: South Carolina. Hudson, who hails from Ridgeway, has constructed a global fame for his daring, tailor-made silhouettes and fashionable interpretation of energy dressing. Volvo, in the meantime, assembles its flagship EX90 SUV in Ridgeville, simply outdoors Charleston. Their partnership feels much less like a coincidence and extra like an inventive convergence—an intersection of innovation, heritage, and shared values.
The collaboration transforms the supplies used inside the electrical EX90’s cabin into wearable expressions of contemporary luxurious. It’s vogue born from engineering, the place Volvo’s Scandinavian restraint meets Hudson’s refined confidence.
Scandinavian Residing, Tailor-made for the Physique
Volvo has lengthy described the EX90’s inside as a “Scandinavian front room,” a sanctuary of pure textures and considerate design. Hudson interprets that feeling into items that transfer gracefully between the worlds of vogue and automotive artistry.
Crafted from the identical responsibly sourced supplies discovered contained in the SUV, the gathering demonstrates how sustainability and magnificence can coexist fantastically. As Hudson places it, “I wished to seize that very same feeling of elevated consolation and acutely aware luxurious in items that make you’re feeling elegant and assured.”
The Assortment: Elevated Consolation, Trendy Luxurious
The capsule options two core designs that embody Volvo’s philosophy of expertise and function.
The Tailor-made Wool-Mix Automotive Coat ($1,895) attracts inspiration from early driving coats however reimagines them for the fashionable aesthete. Reduce from the identical pure wool used within the EX90’s seats, it options Hudson’s sharp tailoring and a beneficiant silhouette for easy motion. The coat falls mid-thigh—lengthy sufficient to evoke timeless magnificence, but quick sufficient to make sure freedom behind the wheel.
Complementing the coat is the Nordico in Daybreak Belt ($225), a refined accent crafted from Volvo’s modern Nordico upholstery. This materials, produced from bio-attributed PVC and 100% recycled polyester, mirrors the sustainable craftsmanship contained in the EX90. The belt’s platinum-inspired buckle bears each the Volvo Automobiles and Sergio Hudson logos—a delicate nod to the automaker’s 70-year legacy within the U.S.
Model Versatility: From Day to Night time
Hudson designed a three-look capsule wardrobe round these assertion items, proving their adaptability past the showroom.
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Informal Luxurious: Excessive-Waist Boot Reduce Trouser in light-weight denim for a relaxed but refined look.
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Signature Swimsuit Mode: A houndstooth vest and pant mixture that embodies sharp sophistication.
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After-hours Authority: An extended-sleeve, paillette-embroidered mini costume for easy transition into the night.
Every look underscores Hudson’s dedication to longevity and conscious design, items meant not simply to be worn however to be lived in.
A Shared Imaginative and prescient, Rooted in South Carolina
To grasp Volvo’s design ethos, Hudson hung out contained in the Charleston manufacturing plant, observing each element of the EX90’s creation—from upholstery stitching to the ultimate paint finishes. “I used to be struck by the intentionality behind each design selection,” he says. “It’s the identical method I take when tailoring a garment.”
Kelly Mason, Head of Communications for Volvo Automotive Americas, echoes that sentiment. “This collaboration is a celebration of luxurious model and function. By becoming a member of forces with Sergio Hudson, we’re merging automotive design with a contemporary imaginative and prescient of vogue that empowers you to really feel extra assured.”
Redefining How We Gown for the Journey
The Volvo x Sergio Hudson assortment is obtainable in restricted portions and made to order in the USA. It launches completely on-line within the U.S., Canada, and the U.Okay. starting October 20, 2025.
For Volvo Automobiles, this collaboration represents greater than a vogue assertion—it’s a continuation of a philosophy. For seventy years, Volvo has redefined what it means to maneuver safely by means of the world. Now, that precept extends past the drive—into how we costume for the journey.
