In 1965, Tissot launched its seminal PR 516 timepiece, impressed by the racetrack, its perforated bracelet mimicking the steering wheels of that period. With a performance-driven aesthetic, the watch was sporty, fashionable and sought-after, even gracing the wrists of movie stars like Roger Moore. By 1968, the PR 516 had developed right into a chronograph and has since remained a mainstay in Tissot’s portfolio, with quite a few iterations over time.
However that 12 months additionally marked the debut of one other timepiece that deserves a spot within the model’s historical past: the Tissot Stylist, a watch that had lengthy been forgotten — till right this moment. At the moment, the sentiment of the Sixties favoured daring, expressive design. Consider the Rolex King Midas or the Patek Philippe Golden Ellipse.
The Sixties have been a decade of contrasts. Whereas activism, the Chilly Conflict, the Vietnam Conflict and fears of communism dominated headlines, design was thriving. A counterculture pushed by freedom, rebel and youth was difficult conventions, particularly in style and design.
The watches produced throughout that period have been unorthodox, uniquely formed, audacious and enjoyable, and it’s no shock that they nonetheless possess a permanent attraction, charming right this moment’s collectors. That is why we have been excited when Tissot revived the Stylist underneath its Heritage assortment, a line that continues to breathe new life into the model’s most iconic items.
A Temporary Historical past
Whereas Tissot right this moment is commonly seen as an entry-point model for youthful customers, the Heritage assortment serves as a reminder of the maison’s long-standing contribution to Swiss watchmaking, courting again to 1853.
Tissot was first began by father-and-son duo Charles-Félicien and Charles-Émile Tissot as a comptoir, assembling watches from the varied part-makers from throughout the area. Again then, watches have been constructed piecemeal by completely different specialists, and assembled by these comptoirs. Whereas its watches have been offered in Switzerland, it discovered a thriving market within the Russian Empire, and it additionally obtained quite a few awards for its improvements.
By the Twenties, when Russia was closed off to worldwide commerce, Tissot needed to pivot. It grew from power to power, turning into one of many key gamers in Swiss watchmaking of that interval. It innovated and launched many firsts, from the 1971 Tissot Astrolon, also called the IDEA 2001, which was the world’s first plastic mechanical watch, to the 1985 RockWatch, that was manufactured from Granite from the Alps.
Its Heritage line has been seminal in celebrating its deep, storied historical past: Lately, we’ve seen the return of the elongated “Banana” watch from 1916, with its outsized numerals and Artwork Deco sensibility. Chronographs from the Sixties and Seventies have additionally been central to this revival, balancing historic constancy with modern-day relevance.
The Stylist, Reborn
This brings us to the Stylist, which was re-released in 2024. First launched in 1965, it was constructed to be produced at scale—a enjoyable and classy timepiece, concentrating on a youthful viewers with its inexpensive price ticket.
We have to reiterate that this was pre-quartz disaster, when the watch business was nonetheless producing mechanical watches that have been troublesome to industrialise on a scale of affordability. This makes the Stylist fairly the anomaly for its time, proof of Tissot’s knack for studying market calls for and taking daring, inventive dangers. Its tagline, “Innovators by Custom”, is clearly removed from hyperbole.
The watch got here in quite a lot of colors and stood out for its ombré dials. It featured a tonneau-shaped case and a manually wound motion. Although archival particulars are restricted, the Stylist seems to have been produced effectively into the Seventies. We’d make the daring assumption that the quartz disaster in all probability compelled Tissot to recalibrate and streamline its watch collections, and the Stylist was one of many casualties of that interval.
In 2024, the Swiss watchmaker relaunched the watch underneath its Heritage assortment. Priced at USD 370, it now comes geared up with a quartz motion, maintaining the timepiece svelte at 7mm and measuring 32 x 32mm. The cushion-shaped case feels very a lot of the second, with its pared-back aesthetic, brushed case, ombré dials, and protruding lugs.
It’s at present out there in two references, each of which provide differing types. The primary is a stainless model with a blue fume dial, that means that the color darkens in direction of the perimeters. The dial options silvered Arabic numerals, and paired with a darkish blue strap, it’s the extra fashionable of the 2 choices.
The second leans extra classic: a silver-grey dial with golden baton numerals and arms, paired with a camel strap. The mix of silver and gold feels nostalgic and retro, interesting to collectors and classic fanatics alike.
Whereas the watches of 1965 have been described as youthful, we’d classify these iterations as minimalist and barely extra formal – excellent, maybe, for that first interview or for a collector in search of a bit of Tissot’s historical past.
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