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The Satan Returns: Energy, Print and the New Guidelines of Trend Media


Cinematic Comeback

After almost 20 years, the beloved 2006 comedy-drama The Satan Wears Prada is about to return with a sequel in 2026. Disney is at present creating the follow-up film, with authentic screenwriter Aline Brosh McKenna and director David Frankel on board. The primary movie adopted aspiring journalist Andrea “Andy” Sachs — performed by Anne Hathaway — who unexpectedly lands a job on the fictional luxurious trend journal Runway. Regardless of her lack of business data, Andy chooses to endure the relentless calls for of editor-in-chief Miranda Priestly (Meryl Streep) and her sharp-tongued assistant Emily Charlton (Emily Blunt). As Andy transforms — in each fashion and dedication — the job begins to take a toll on her private life.

The unique Satan Wears Prada movie was tailored from Lauren Weisberger’s bestselling novel, which was extensively believed to attract from her real-life experiences working underneath Anna Wintour at Vogue. Nonetheless, the e-book confronted sharp criticism from throughout the trend business — Vogue editor Kate Betts notably wrote in The New York Occasions in April 2003, “Andrea is simply as a lot a snob because the snobs she is thrown in with.” The novel was seen by many as a thinly veiled portrayal of Weisberger herself as Andrea “Andy” Sachs, and Anna Wintour because the formidable Miranda Priestly. Regardless of its critics, the movie was a field workplace triumph, grossing USD 326 million worldwide and securing its legacy as a cultural basic — one which resonated far past trend circles.

Past the sartorial standouts, the movie resonated for its portrayal of self-image, skilled sacrifice and the strain between ambition and authenticity — hanging a cultural chord with audiences throughout a spread {of professional} backgrounds.

The Sequel

twentieth Century Studios

The sequel won’t comply with the follow-up novel, which was stated to select up ten years after Andy Sachs’ authentic foray into the style world, with the launch of a luxurious bridal journal alongside Emily Charlton. As an alternative, the movie’s sequel is about to take a recent path round editor-in-chief Miranda Priestly as she grapples along with her function in a quickly altering media business and the decline of conventional print publishing. 

Fuelled by its enduring reputation, the long-awaited sequel will see the return of a number of beloved characters to the silver display screen. Meryl Streep reprises her Oscar-nominated function as Miranda Priestly, the formidable editor-in-chief of Runway journal, full with the sharp wit and steely expressions that turned hallmarks of the character.

Anne Hathaway can also be set to return as Andy Sachs, regardless of beforehand expressing doubts a couple of sequel in a 2024 interview. She mirrored on how the digital age has reshaped trend and media, remarking, “It will simply be very completely different.” The unique 2006 movie captured a pre-digital period when print magazines nonetheless reigned supreme, earlier than the business’s full pivot to digital platforms. “Possibly me, Stanley, Emily, Meryl, Dave Frankel, Patricia Area… we should always simply all do one thing else collectively. That’d be enjoyable,” she mused.

twentieth Century Studios

Emily Blunt — who performed Andy’s sharp-tongued colleague Emily Charlton — coyly teased her involvement when requested about manufacturing timing, providing solely the phrase “July.” In the meantime, Stanley Tucci — beloved for his portrayal of Nigel Kipling, Andy’s onscreen mentor and stylistic information — has not but confirmed his return, although fan pleasure round his potential look stays excessive.

Devil Wears Prada
twentieth Century Studios

The Rumoured Plot

Whereas official plot particulars stay underneath wraps, early experiences counsel the sequel will discover Miranda Priestly’s wrestle amid the decline of conventional journal publishing. Meryl Streep’s character is alleged to face off in opposition to Emily Charlton — performed by Emily Blunt — who has ascended to a strong function at a luxurious promoting agency, reversing the hierarchical dynamic that when outlined their relationship.

Whether or not the sequel can replicate the unique movie’s cultural affect stays unsure. The 2006 launch, although exaggerated for impact, cleverly bolstered — and at instances skewered — prevailing stereotypes of the style business, providing a sharply satirical but recognisable glimpse into its cutthroat work tradition.

In distinction, the sequel seems poised to lean extra closely into fictional narrative, doubtlessly shifting away from the grounded realism that gave the unique its resonance. A lot hypothesis surrounds how audiences will reply to the rumoured shift in energy between Miranda and Emily. Whereas such a growth might mirror a pure evolution in character arcs, it could not ship the identical compelling pressure that outlined the unique. In spite of everything, a lot of the primary movie’s enduring attraction hinged on Streep’s commanding efficiency as Miranda — the titular “satan” — whose icy authority anchored the story. Elevating Emily to the highest might danger diluting that dynamic, leaving audiences to wonder if the magic can strike twice.

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Trend insiders — notably these in media and publishing — will definitely be intrigued to see how the sequel navigates the evolving relationship between editorial and model promoting. One of the vital distinguished scenes from the unique movie — during which Miranda Priestly effortlessly deconstructs the importance of two seemingly an identical belts whereas Andy laughs in naïveté — stays a masterclass in asserting authority and business perception. It additionally underscores Miranda’s capability to command the room at will, a mirrored image of the editorial powerhouses that when outlined the pre-digital media period.

twentieth Century Studios

Miranda’s portrayal of an editor-in-chief in 2006 mirrored an period when editors exercised full inventive management — curating trend pages and editorial shoots primarily based largely on private imaginative and prescient and directional style. In distinction, in the present day’s panorama is more and more dictated by model affect, with business companions usually holding the ultimate say over what makes it to print — and what finally ends up shelved.

This shift mirrors broader modifications within the business. Notably, Anna Wintour lately introduced her departure as editor-in-chief of Vogue US after 37 years, selecting as a substitute to deal with her function as chief content material officer throughout Condé Nast. Her transition underscores how the editor-in-chief place — as soon as the very best inventive authority — has developed right into a extra complicated, corporate-facing function formed by model technique and cross-platform priorities.

Although the sequel isn’t formally tied to real-world occasions, its storyline arrives at a becoming second — notably as Vogue’s longtime editor-in-chief Anna Wintour steps apart after 37 years. Wintour’s shift to focus solely on her function as chief content material officer throughout Condé Nast underscores how dramatically the style media panorama has developed — and the way the as soon as omnipotent editor-in-chief has grow to be extra of a “company steward” than “inventive gatekeeper”.

Wintour has lengthy personified the editorial authority that Miranda Priestly — The Satan Wears Prada’s fictional editor-in-chief — so totally represented. Her legacy marks the tip of an period when journal editors held unrivalled affect — curating trend, shaping tendencies and controlling cultural entry from behind closed doorways.

Against this, the trendy business is pushed by digital ecosystems and influencer tradition — the place social media, not journal mastheads, defines the entrance row. In 2006, manufacturers seemed to editors like Wintour to validate collections and steer public style. In the present day, that energy has subtle, with content material creators and on-line platforms reshaping the foundations of affect.

As anticipation builds for the upcoming sequel, it’s onerous to disregard how these real-world shifts mirror the movie’s potential themes. If The Satan Wears Prada as soon as captured the previous guard’s management, its sequel could properly mirror the brand new world the place status and visibility are more and more negotiated within the digital area.

Take a look at the teaser beneath:

The Satan Wears Prada 2 is about to be screened by Might 2026.

For extra on the newest in artwork and tradition reads, click on right here.

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