This August, Coronary heart Media Malaysia will debut ELLE Males Malaysia, the twelfth international version of ELLE Males and the first-ever Bahasa Melayu males’s title beneath the globally famend ELLE model. The bi-monthly journal, supported by a digital platform at ellemen.my and an official Instagram deal with @ellemenmalaysia, guarantees a refreshing tackle what it means to be a contemporary man right now.
Spearheaded by Ardi Idewani, managing editor of each ELLE and ELLE Males Malaysia, the brand new launch displays an evolving masculine identification — one which embraces fashion, self-expression and substance. “The rising consciousness and appreciation of style, life-style and tradition have undoubtedly affected the tastes and aspirations of the fashionable man,” Idewani shares. “ELLE Males Malaysia is dedicated to evolving alongside these international developments.”
Rooted in 5 core editorial pillars — Vogue, Grooming, Equipment & Horology, Life-style and Options — the title provides all the things from trend-driven style editorials to profiles of tastemakers shaping up to date tradition. Suppose daring watches, minimalist skincare and deep-dive interviews, all delivered with ELLE’s signature polish.
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For Sarah Hani Jamil, editor-in-chief of ELLE Malaysia, the launch is a pure development: “Malaysia is residence to so many unbelievable male abilities, and it’s time they’re given the identical highlight and illustration we’ve lengthy shone on ladies at ELLE“.
The transfer additionally indicators ELLE’s ambition to push the boundaries of its 360° model presence in Malaysia. François Coruzzi, CEO of ELLE Worldwide Licenses, affirms, “I’m assured that ELLE’s common values, distinctive perspective, and highest requirements of journalism will proceed to encourage and resonate with males in Malaysia.”
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Accessible at main bookstores, choose newsstands, and throughout main digital platforms, ELLE Males Malaysia is poised to change into the definitive life-style authority for a brand new technology.
This text was first seen on Elle Singapore.
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