A Yr To Keep in mind
Automobili Pininfarina has continued to redefine the way forward for luxurious, delivering bespoke commissions to shoppers, launching a novel collaboration with Warner Bros. Discovery that envisions the automobile of alternative of Bruce Wayne, billionaire alter ego of DC’s ‘Darkish Knight’, Batman, in addition to increasing globally its footprint, in readiness for even better issues to return from the model sooner or later.
Paolo Dellacha, Chief Govt Officer at Automobili Pininfarina, mentioned: “The milestones achieved in 2024 exemplify the model’s dedication to innovation and delivering unparalleled artistry and experiences. To have delivered Targamerica, our first coach-built one-off automobile, was a seminal second for the model and demonstrates our upward trajectory. With a rising checklist of shoppers world wide, in addition to continued demand for our bespoke creations, Automobili Pininfarina will proceed to push the boundaries within the years forward, with new commissions, new merchandise and new followers of the model.”
2024 Milestones
- Automobili Pininfarina welcomed quite a lot of new shoppers to the model in 2024, every new creation delivered embodies the model’s mission of ‘Dream Automobiles. Made Actual.’
- Battista Targamerica was the primary coach-built mannequin from Automobili Pininfarina delivered to a shopper
- In collaboration with Warner Bros. Discovery World Shopper Merchandise (WBDGCP) and Relevance Worldwide, Wayne Enterprises Expertise launched 4 specially-created variations of the all-electric Battista and B95 hyper Barchetta
- Three new luxurious retail areas opened world wide, in: Tokyo, Japan; Palm Seaside, Florida; and Čeladná, Czech Republic
- 2025 set to proceed the upward pattern of the model, with new automobiles and additional globalization of the retail community
Bespoke Commissions and Consumer Milestones
2024 showcased the true breadth of Automobili Pininfarina’s coachbuilding talents, with a number of fully personalised creations, introducing new shoppers to Italian supercar possession and every delivering to the model’s mission of ‘Dream Automobiles, Made Actual.’
A number of of those personalised creations participated within the first-ever Battista Homeowners’ Parade as a part of Monterey Automotive Week. A complete of 10 automobiles took half in a drive across the beautiful roads near the picturesque California peninsula. The distinctive occasion illustrates vividly how Automobili Pininfarina elevates its shoppers, and the possession expertise, to develop into a part of the household.
Battista Targamerica
Perpetually designed to be a novel one-off automobile, Battista Targamerica is the primary client-commissioned coach-built electrical hypercar delivered to a shopper. Unveiled at The Quail at Monterey Automotive Week, the distinctive mannequin was commissioned by a famend automobile collector and current Battista proprietor, with an intensive checklist of personalization that assist it stand out as a design and technical assertion, in addition to an expression of its proprietor’s persona reflecting their individuality, historical past, and tastes.
Hand-built by the atelier’s artisans in Cambiano, Battista Targamerica includes a distinguished silver and blue colour scheme together with a meticulous re-engineering of the physique to swimsuit the roofless profile and ship a novel open-top driving expertise.
Battista Reversario
Impressed by the Battista Anniversario – launched in 2020 – and the idea of steadiness, the Battista Reversario is the proper reflection of its forebearer and serves as an exemplar of its shopper’s persona.
One of the vital putting options of the Battista Reversario is its colour scheme, which is crafted to be the inverse of the distinctive Pininfarina heritage-inspired design theme that characterised the anniversary. The decrease physique is completed in Bianco Sestriere gloss, with the higher physique in Grigio Antonelliano gloss.
In a continuation of the theme from the earlier mannequin, the pinstripes are in line with the higher stripe, in signature Iconica Blu. Bespoke inscriptions, together with the automobile’s distinctive ‘Reversario’ nameplate, are displayed each ahead and ‘in reflection’, on the carbon facet wings and the underside of the lively rear wing.
Battista Cinquantacinque
The beautiful Battista Cinquantacinque hyper GT pays homage to the 1955 Lancia Florida – a automobile designed and beloved by Battista ‘Pinin’ Farina. The livery and identify, Cinquantacinque, translating to ‘55’ in Italian, elegantly honors the long-lasting traditional.
The Cinquantacinque mannequin options quite a lot of distinctive inscriptions that time to its heritage and provenance. Its exterior is completed in a flawless Blu Savoia Gloss paint, contrasted by the Bianco Sestriere Gloss roof and accomplished by the elegant Brushed Anodized jewellery pack. Inside, it’s upholstered in a bespoke Mahagoni (Poltrona Frau Heritage Leather-based).
Collaboration with Warner Bros.
Automobili Pininfarina captivated the automotive and leisure worlds by unveiling a bespoke assortment of hypercars impressed by Bruce Wayne, the billionaire alter ego of DC’s ‘Darkish Knight’, Batman. This unprecedented collaboration with Warner Bros. Discovery World Shopper Merchandise and Relevance Worldwide showcased 4 specially-created variations of the all-electric Battista and B95 hyper Barchetta.
The B95 Gotham, a design and engineering masterpiece, was on show at a New York house, a part of Wayne Enterprises Expertise, an invite-only first-of-its-kind retail theatre idea, earlier than it stole the present at Monterey Automotive Week.
World Growth To Meet Calls for
To facilitate rising demand from the world over, Automobili Pininfarina has strengthened its world luxurious retail associate community in each established and rising markets. In Japan, Automobili Pininfarina offered the B95 hyper Barchetta and Battista for the primary time at an unique occasion on the Italian Embassy in Tokyo. This debut highlighted the rising appreciation for Italian craftsmanship in a quickly increasing luxurious automotive market.
Strengthening its European presence, the corporate opened its first model and retail gallery in Čeladná, Czech Republic, and celebrated the supply of the nation’s first Battista to a discerning shoppers. In america, Braman Automobili Pininfarina of Palm Seaside was added to the retail community, making certain shoppers in Florida proceed to obtain a extremely personalised gross sales and possession expertise.
Awards & Recognition
- Automobili Pininfarina’s design management was celebrated throughout the globe in 2024 with a bunch of prestigious awards throughout its mannequin vary.
- The PURA Imaginative and prescient design idea added to its rising checklist of accolades for its visionary method to the way forward for luxurious mobility
- Crimson Dot Award: Design Idea 2024
- The B95 hyper Barchetta garnered quite a few honors, together with:
- ‘Greatest Sport Automotive Design’ in 2024 by CarDesign Spain
- ‘Design of the Yr Winner’ within the Automobiles & Bikes – Electrical Automobiles class on the NY Product Design Awards 2024
- ‘Gold Winner’ within the Automobiles & Bikes – Sports activities Automobiles class on the NY Product Design Awards 2024
- Good Design Award 2024 for its distinctive mix of design and cutting-edge know-how
- ‘High Design in Automotive & Transport’ in 2024 by European Product Design Award
Above content material © 2025 Automobili Pininfarina, reviewed and edited by Rex McAfee
