Was the Mercedes-AMG GT 4-Door Coupe a daring imaginative and prescient, or just a undertaking that couldn’t be stopped as soon as it started?
As per media stories, an unnamed govt from Mercedes-Benz just lately admitted that considered one of its electrical fashions “shouldn’t even exist.” These are actually sturdy phrases—particularly coming from throughout the firm.
By the point considerations surfaced, it was already too late. Growth had gone too far, and the automobiles needed to be launched regardless. The monetary dedication alone was staggering.
Experiences recommend greater than $1 billion was spent on AMG’s electrical efficiency applications, whereas broader initiatives just like the Mercedes-Benz EQS and EQE SUV demanded investments nearing $5.7 million
That form of spending could be simpler to justify if the outcomes matched expectations. Sadly, they didn’t. Gross sales of the EQ vary reportedly dropped by as a lot as 90% in 2024. “It was clear then that these automobiles had been the largest failures within the firm’s historical past,” the manager stated.
Whereas we’re listening to this big insider information, Mercedes-AMG appears to be engaged on a fair extra highly effective GT 4-Door Coupe EV. Experiences have emerged stating {that a} flippantly camouflaged prototype has been caught testing.
Supply: Supervisor Magazin
