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Wednesday, May 27, 2026

A Potato Chip Style Take a look at


Casey Elsass cookbook author

We take potatoes very significantly right here at Cup of Jo, so we enlisted Casey Elsass — recipe developer and meals author extraordinaire — to assist us discover the most effective potato chips on the market. Casey has labored on over 20 cookbooks, and on the subject of occasion snacks, nobody does it higher (that is the person behind Mosaic Jell-O and hot-fudge presents). Along with his finely tuned palate, he got down to rank 5 grocery-store chip manufacturers. And the winner stunned us all…

potato chip taste test

The Contenders:
5 extensively out there potato-chip manufacturers — unique salted taste solely. I additionally nixed ridged chips or any specialty varieties.

A Potato-Chip Taste Test

The Methodology:
As with our final style check, I set out blind samples, every numbered and coded to a key that I stored to myself. Sliced cucumber and plain glowing water had been out there for palate-cleansing between tastes. Along with rating the samples, I requested Casey to weigh in on saltiness, crunch, and potato taste.

The Duds
fifth Place: Utz
4th Place: Zapp’s

We’ll begin with the dangerous information: Each Utz and Zapp’s had been whole flops. “Utz has potato taste and nothing else,” Casey mentioned. “Not a lot salt, and it’s fairly dry — like a potato cracker.” The Zapp’s chips had been deemed very stale-tasting, even from a freshly opened bag. “They style like they’ve been sitting out,” mentioned Casey. “Additionally, for me, they’re too crunchy.” The excellent news for each these manufacturers is that all of us love them for his or her different work: Zapp’s Voodoo chips are one-of-a-kind, and nobody does pretzels like Utz. We’ll allow them to keep on with that, and depart the potato-chip enterprise to our prime three, that are…

A Potato-Chip Taste Test

The Saltiest
third Place: Sensible

This one appeared somewhat too salty on first chunk: “My dream chip is salty, however salt needs to be a secondary taste. With this one, it’s fast.” However the Sensible chips grew on Casey (and on me — although I stored my ideas to myself in the course of the proceedings!). It was the one he stored coming again to rethink and was a powerful contender for second place. Till…

A Potato-Chip Taste Test

The Silver Medalist
2nd Place: Boulder Canyon

Who knew?! These chips have been round for 30 years, however are nonetheless comparative newbies within the century-old American potato-chip trade. “Mmm!” Casey mentioned, visibly stunned when he first tried them. “This one’s very mild — crispy, however in a handy guide a rough method. And it has a very good steadiness of potato and salt.” These chips had been so good that Casey very practically gave Boulder the crown. He did a palate cleanse, then a side-by-side comparability together with his different prime choose, simply to make certain. And ultimately, though Boulder chips had been wonderful, the winner, no query, was…

The Slam-Dunk Favourite
1st Place: Lay’s

“Sure, that is it,” Casey mentioned. “They’ve good crunch, and the flavour development is right: oil, potato, salt. They give the impression of being so mild that you simply count on them to be too ethereal, however the crispiness is spot on.” After sampling them, Casey suspected they is perhaps Lay’s, particularly as a result of of that delicate perfection. “Should you’ve ever been to Italy, the massive factor there’s ‘aperitivo,’ a before-dinner ritual, the place you’ve got your spritz and a few little snacks. And I’m nearly constructive that everybody in Italy is serving Lay’s.” Whereas I can’t affirm Casey’s Aperitivo Concept, I consider it. I all the time considered Lay’s as oil-heavy, however this check proved me mistaken (as our colleague Alison put it, “It’s surprising how significantly better these are than the others”). On general satisfaction, Lay’s had been — to the official and unofficial testers — the stand-out favourite. When the style check was over, we sat round within the backyard and completed the entire bag.

Casey Elsass

Thanks a lot on your experience, Casey! So, associates, do you agree with these findings? And what snack, dessert, or ingredient lets put to the check subsequent?

P.S. Many extra style checks, and THE finest summer time dessert to deliver over.

(Thanks to Alison for letting us use your backyard!)



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