The previous three years have seen GRAZIA Singapore bear one thing of a recalibration because it goals to place itself away from current vogue magazines available on the market by changing into a multidimensional cultural authority for contemporary girls. Amid a quickly shifting media panorama, GRAZIA Singapore has efficiently scaled its affect by constructing on its cultural relevance and elevating what fashionable vogue media may be. On the helm of this transformation is Pakkee Tan who has efficiently mastered the media trifecta of editorial integrity, business technique and viewers engagement. Underneath his route, GRAZIA Singapore has sharpened its identification round “clever glamour,” balancing luxurious vogue credibility with tales that resonate emotionally inside an Asian cultural context.
From elevated print storytelling to experiential model partnerships and a fast-growing social presence, the title has expanded its footprint whereas sustaining a cohesive editorial imaginative and prescient. As GRAZIA Singapore celebrates its third anniversary underneath his management, LUXUO speaks to the person steering the title amid a quickly shifting media panorama. On this candid dialog, Tan displays on the title’s journey up to now. He additionally shares his insights into the realities of main a contemporary media model, the evolution of vogue journalism, the position of AI in shaping the way forward for content material and what it takes to construct a publication that each captures consideration and instructions belief amongst right now’s attuned readers.
You’ve been on the helm of GRAZIA Singapore over the previous three years. How would you describe the position and the surroundings you may have been working in?
Main GRAZIA Singapore over the previous three years has been each exhilarating and deeply formative. It’s a position that sits on the intersection of creativity, technique and management. The media panorama is quick, aggressive and continually shifting, so the surroundings calls for readability of imaginative and prescient paired with agility in execution.
What has been most energising is constructing a small however extremely pushed workforce that understands learn how to steadiness vogue authority with cultural relevance. We have now been intentional about shaping GRAZIA Singapore as a lot greater than only a journal however as a dwelling, evolving platform — one which speaks fluently throughout print, digital, social and experiential areas.
What’s on the very core of GRAZIA’s DNA?
At its core, GRAZIA has all the time been about clever glamour. It’s fashion-forward, however by no means frivolous; aspirational, but grounded in actual girls’s lives.
For GRAZIA Singapore, that DNA interprets right into a distinctly fashionable Asian lens — the place fashion, ambition, magnificence and tradition coexist. We’re enthusiastic about girls who’re shaping conversations, not simply developments, and in tales that really feel well timed, considerate and emotionally resonant.
How has GRAZIA advanced into one in every of Singapore’s most inventive and fascinating media manufacturers?
Our evolution has been pushed by a willingness to rethink what a vogue media model may be right now. We have now invested closely in robust visible storytelling, sharper editorial voices and authentic franchises that may reside seamlessly throughout platforms.
Print stays a press release of craft and curation, whereas digital and social enable us to be extra instant, conversational and experimental. That readability has allowed GRAZIA Singapore to really feel cohesive, but dynamic.
What are the components behind the profitable growth of GRAZIA Singapore’s numbers on social media?
We concentrate on robust storytelling — whether or not it’s celeb, vogue, magnificence, or tradition — moderately than chasing virality for its personal sake. Information informs our selections, however intuition and style nonetheless lead. Collaborations with expertise, behind-the-scenes entry and content material that feels insider but accessible have additionally performed a key position in driving significant, sustained progress.
What have been a number of the most profitable collaborations with model companions throughout 2025?
2025 has been an necessary yr for deepening model partnerships. Probably the most profitable collaborations have been these the place editorial integrity and business targets are clearly aligned — whether or not by means of experiential occasions, long-form storytelling, or multi-platform campaigns.
One standout instance was our 360-degree partnership with Tiffany & Co., anchored by a extremely shareable cowl that includes Faye Malisorn. Amplified throughout digital and social platforms, and adopted by an in-store occasion, it grew to become one in every of our best campaigns of the yr.
It’s exactly this strategy — translating craftsmanship and heritage into fashionable, culturally resonant narratives — that has seen luxurious jewelry, vogue and wonder companions reply so positively.
Are you able to inform us extra about GRAZIA Singapore’s Sport Changers initiative?
GRAZIA Sport Changers is one in every of our most significant editorial initiatives. It was created to highlight people who’re redefining success on their very own phrases — throughout vogue, tradition, entrepreneurship and the humanities.
It isn’t about fame or scale alone, however affect, originality and intent. The initiative has advanced right into a recognisable GRAZIA franchise, with the potential to broaden additional into occasions, digital storytelling and community-building within the years forward.
Past marking a profitable three-year anniversary, what plans does GRAZIA Singapore have for 2026?
2026 is about scale with substance. We wish to strengthen our digital ecosystem, develop our video- and event-led IPs and additional place GRAZIA Singapore as a cultural authority — not only a vogue title.
There may be additionally a powerful concentrate on regional relevance and deeper viewers engagement, whereas persevering with to raise the standard and collectability of our print product. Development, for us, is about relevance as a lot as attain.
What’s your perspective on the way forward for media, given the rise of ChatGPT and different AI platforms?
AI platforms like ChatGPT will undoubtedly reshape how media operates — notably in areas comparable to effectivity, analysis and content material optimisation. That stated, they don’t substitute style, judgment, or standpoint.
The way forward for media belongs to manufacturers that may provide perspective, curation and emotional intelligence. AI is a instrument; storytelling, belief and cultural fluency stay inherently human strengths. Media that understands learn how to combine each thoughtfully will thrive.
What do you contemplate your proudest achievement throughout your time at Coronary heart Media Group?
I’m most happy with serving to to form GRAZIA Singapore right into a assured, recognisable model with a transparent voice and imaginative and prescient. Constructing one thing with long-term worth — editorially, commercially and culturally — has been extremely rewarding.
Greater than metrics, it’s the truth that GRAZIA Singapore now stands for one thing distinct in a crowded media panorama. That sense of authorship and route is what I worth most.
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