Fifteen years after first getting into the Malaysian market, Esquire is about to make a comeback, led by Hearst Magazines Worldwide in partnership with Singapore-based Coronary heart Media Group. The relaunch comes at a time when Malaysia’s media panorama is present process speedy transformation. Whereas print continues to seek out worth amongst area of interest and prosperous audiences, digital platforms have develop into important for storytelling, viewers development and model partnerships. The brand new iteration of Esquire will try and bridge these worlds, renewing the model’s status for literary-driven journalism whereas embracing codecs constructed for contemporary consumption.
Along with its U.S. flagship, Esquire publishes 25 editions world wide. Esquire Malaysia, nonetheless, goals to cater to the modern Malaysian reader with protection spanning style, tradition, meals, expertise, watches and the humanities. Content material shall be knowledgeable by the model’s worldwide community, which incorporates greater than 20 world editions, however informed by way of a distinctly native perspective.
“We’re proud to carry Esquire again to Malaysia,” stated Olivier Burlot, CEO of Coronary heart Media Group. “The model has at all times stood for discernment and character and people values resonate strongly with Coronary heart Media’s personal philosophies. Collectively, we intention to focus on what it means to be a contemporary Malaysian and to be the bridge between native abilities, audiences and model companions.”
In print, Esquire Malaysia will keep the model’s established deal with long-form options and narrative journalism, whereas additionally providing a platform for Malaysian literary voices. On-line, the publication will broaden into video, data-led storytelling and different interactive codecs designed to fulfill readers the place they already are.
Editorial operations shall be led by Stuart Danker, who joins as editor-in-chief. With expertise in information, life-style and fiction writing, Danker sees the relaunch as a chance to serve a niche out there. “There’s a large hole out there that solely Esquire is ready to fill, and it’s our intention to encourage and inform this viewers, primarily those that are interested by dwelling their finest lives,” he stated.
Hearst Magazines Worldwide sees the transfer as a strategic growth of the model’s world presence. “We’re happy to carry Esquire again to Malaysia with Olivier and Stuart on the helm,” stated Kim St Clair Bodden, senior vice chairman and world editorial and model director. “This shall be a daring new chapter for the model.”
Esquire Malaysia will publish ten print points yearly beginning March 2026, with its digital platforms launching forward of print in January.
Go to www.heart-media.com or electronic mail [email protected] for extra info.
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