Have you ever ever dreamed of working with prime influencers, Hollywood expertise, and main literary voices from coast to coast? On this thrilling interview, Social Life-style Journal spotlights Leisure Lab—a famend expertise and literary administration agency—now sharing unique information: the launch of its new Digital Division, marking a daring enlargement into the digital media house. Meet the powerhouse staff, together with co-founder Sean Dubravac, and uncover what’s subsequent for this trailblazing firm behind Leisure Lab and uncover what’s subsequent for this business trailblazing agency. Digital influencer purchasers from across the globe embody:Cherdleys, Tiffany Chen, Kelsi Davies, Jenna Corridor, Magic Singh, and plenty of extra.
Leisure Lab is happy to share on this unique interview all the thrilling particulars:
Meghan Forte: What impressed the launch of the Digital Division presently?
Sean Dubravac, Leisure Lab Supervisor: Earlier this yr, I had a sudden spark concerning the digital/social media area…—proper across the similar time just a few larger influencers unexpectedly reached out, asking us to symbolize them. Coincidentally, this yr is the primary time ever that international digital video advert spend is projected to surpass linear TV advert spend. And in Could of this yr, digital media—particularly streaming companies—surpassed conventional media (broadcast and cable TV) when it comes to U.S. viewership share. So the celebrities have aligned, you could possibly say!
Meghan Forte: How does the addition of digital expertise complement your present roster of actors, writers, and administrators?
Sean Dubravac, Leisure Lab Supervisor: A couple of of our present actors, writers, and administrators are already notable content material creators/influencers, in order we had been including new digital expertise, we additionally notified our present purchasers that we’re now in a position to help with their digital offers as effectively. The addition of illustration companies within the digital world solely strengthens us as an organization, as we’re turning into much more related, resourceful, and useful to our present and future purchasers.
Moreover, an rising variety of studio and casting executives, in addition to unbiased producers, have began assigning extra worth to artists with robust social media followings. So having the ability to assist our purchasers strengthen their social media footprint can solely profit their careers.
Meghan Forte: How do you envision bridging conventional expertise with rising digital influencers?
I don’t see conventional and digital media as both/or areas. I imagine that if an artist can do each and is keen about each, they need to work in each lanes. Identical to we’ve seen the traces between TV and film expertise blur over the previous decade, the identical is going on between conventional and digital media.
Meghan Forte: What qualities do you search for when signing new digital expertise?
Sean Dubravac, Leisure Lab Supervisor : We take a look at fairly just a few parameters—beginning with the kind of content material they produce, variety of followers, insights, earlier model partnerships, and so on. We additionally wish to work solely with sort, respectful artists who’re in tune with their creativity and have one thing significant to say.
Meghan Forte: What platforms are you specializing in most proper now—TikTok, YouTube, Instagram—or is it a multi-faceted method?
Sean Dubravac, Leisure Lab Supervisor: The variety of platforms, their recognition, algorithms, and so on., change on a regular basis, so we cowl all of them and push equally on all fronts. It’s the Wild West out right here, so we’re staying nimble, frequently studying, and including new instruments to our toolbox!
Meghan Forte: How do you assist creators maintain the authenticity of their manufacturers as they develop?
Sean Dubravac, Leisure Lab Supervisor: We encourage our creators to say no model partnerships or collaborations that don’t align with their id or values. In the event that they don’t assume they’ve a lot to contribute to the model or that the requested posts wouldn’t prove effectively, then it’s higher to respectfully move.
Meghan Forte: As a bicoastal expertise and literary administration firm, what makes companies from Leisure Lab distinctive?
Sean Dubravac, Leisure Lab Supervisor: Most of the social media administration corporations and companies keep solely within the digital lane and supply solely these companies whereas we cowl movie, TV, commercials, print, VO, theatre, literary and digital so we do really feel that we provide “virtually” 360-management companies to our artists. The explanation I say “virtually” is as a result of none of us are that nice at music so we don’t supply music administration presently as a part of our companies. Our administration staff can also be the very best we’ve ever had. It’s composed of educated and good-hearted individuals who care about their purchasers and work exhausting for them.
Need to be taught extra concerning the actuality behind the world of influencers? Influencer Jenna Corridor, represented by Leisure Lab, additionally has this to say to Social Life-style Journal:
“I’m very lucky to have a accomplice who helps to separate the price of residing, in any other case I would wish to always chase the posts that achieve essentially the most views and subsequently usher in essentially the most cash. Due to that I get to take dangers on content material that strays from my regular Boy Mother/Rae Dunn/10K BC movies. I’ve the liberty to strive content material I discover humorous however might in the end flop. Generally it hits, typically it doesn’t, however I get to take a swing to problem myself both means. I’m fortunate to say to date in my content material creation profession I’ve by no means hit a fork within the highway the place I’ve had to decide on creativity OR enterprise.”
Sean Dubravac, Leisure Lab Supervisor: Many social media administration corporations and companies keep solely within the digital lane and supply solely these companies, whereas we cowl movie, TV, commercials, print, voiceover, theater, literary, and digital—so we really feel that we provide “virtually” 360-management companies to our artists. The explanation I say “virtually” is as a result of none of us are that nice at music, so we don’t supply music administration presently. Our administration staff can also be the very best we’ve ever had. It’s comprised of educated, good-hearted individuals who genuinely care about their purchasers and work exhausting for them.
Leisure Lab is acknowledged as being a prime tier bicoastal, expertise and literary administration firm. It’s proud to serve purchasers all world wide, and serve each the East and West Coast. To be taught extra about content material creators with Leisure Lab try extra data right here. Thanks as effectively to Mr. Sean Dubravac to your time and unique interview with Social Life-style Journal!
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