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Giovanna Vitelli Outlines the Success of the Household-Owned Azimut|Benetti Group – Half 2


How are you persevering with to drive ahead along with your deal with eco-friendly options and sustainability initiatives?

We’ve believed on this path for a very long time and are dedicated to assembly the targets set by each the Worldwide Maritime Group (IMO) and the European Union, each of which we strongly assist. These targets are important, and it might be disappointing if Europe have been to desert them underneath strain from the American authorities, which has proven little actual curiosity on this space.

Whereas it’s true that the European strategy – with its formidable legislative targets and tight timelines – has led some firms to reply superficially or resort to greenwashing, this could not distract us from the essential significance of sustaining a robust deal with lowering emissions.

On one facet, our R&D division is concentrated on the very best answer for tomorrow. Nonetheless, the principle strategy has been to focus on offering the very best options right this moment, so as to not speak solely concerning the future. We partnered with firms growing state-of-the-art expertise, so we are able to share figures and inform folks how they’ll cut back consumption and emissions, and due to this fact cash.

Giovanna Vitelli

What features are you specializing in?

We deal with three fundamental pillars: lowering weight, growing high-efficiency hulls, and using modern propulsion techniques.

The efforts for lowering weight led to a big funding in inside manufacturing and using carbon fibre. In Avigliana, we’ve an enormous oven to post-cure carbon fibre we produce in-house. For yachts 60ft and above, all our superstructures are in carbon fibre, which alone means 30 per cent much less weight. Secondly, we’re testing using cork as an alternative of teak to additionally cut back weight. The Seadeck provides the choice of cork decking.

The second huge factor is hull shapes. Our R&D staff has targeted on designing good, environment friendly hull shapes that may enhance effectivity by 15 per cent or much more. A few of our greatest designs are the patented hull on Azimut’s flagship 38m Grande Trideck and the one for the most recent Seadeck.

The third pillar is propulsion. The dialogue right here is similar to automobiles. Is electrification the absolute best answer? In all probability not as a complete, however sure, throughout this transition part. Because of this, our present focus is on combining hybrid architectures with using biofuels, and extra particularly, HVO (Hydrogenated Vegetable Oil), as a concrete and obtainable answer.

Azimut|Benetti Group

Are you able to present examples of your present propulsion choices?

Azimut has continued to put money into electrification and is providing distinct ranges of electrification, every tailor-made to the yacht’s measurement, market phase and proprietor’s wants: from Zero Emission Lodge Mode to Gentle Hybrid and Full Hybrid. The Seadeck 7, as an illustration, is the primary full hybrid yacht in its phase, because it options the primary set up of a hybrid Volvo Penta IPS propulsion. Due to state-of-the-art sustainable options, it will possibly cut back CO2 emissions by as much as 40 per cent over the course of a yr of common use.

On account of the mix of intensive use of carbon-fibre, high-efficiency hulls, and modern propulsion techniques, half of Azimut’s vary falls underneath the ‘Low Emission Yachts’ household, which means they cut back consumption and due to this fact emissions by 30 per cent in comparison with related vessels that includes a conventional hull and shaft
line propulsion. We imagine this can be a vital, tangible, confirmed achievement and essentially the most critical strategy.

Lastly, as a part of our complete strategy to low-impact yachting, we’ve partnered with ENI – Italy’s main vitality group
in biofuel manufacturing – to totally transition to HVO, a biofuel derived from agricultural sources that don’t compete with the food-supply chain, able to attaining as much as a 90 per cent discount in emissions on a well-to-wake foundation. At present, we use it for testing, deliveries and transfers to boat reveals. We’ve additionally verified that every one our yachts are absolutely HVO-compliant.

Azimut

How profitable have these choices confirmed?

With the mix of transferring to an obtainable gasoline, HVO, and by specializing in weight, hull shapes and electrification normally, I can proudly say we’re providing actual options obtainable right this moment. Hydrogen, methanol, ammonia and various fuels normally are technologically doable, however they’re not at all times relevant to any measurement of boat, and at this stage are usually not a widespread possibility.

They’re an interesting various that we’re carefully taking a look at with our R&D division, however not a extensively relevant answer for right this moment. I imagine laws would possibly turn into stricter, so we must be ready. We want this expertise shift in our yachting world, the identical means the automotive business wants it, though yachting is a really small participant by way of emissions.

Though a few of the present era of homeowners are usually not so involved about this subject, the stakeholders and the brand new era of homeowners are. I bear in mind a narrative a few potential shopper coming to a ship present together with his household and telling me he was fascinated by shopping for a ship from one other shipyard, however then the 20-year-old daughter mentioned to the daddy, “No, we must always go along with Azimut as a result of they’re actually investing in inexperienced expertise.” That was the signal for me that the brand new era is way more conscious.

Azimut

Is the Seadeck 7 Azimut’s most eco-friendly providing?

Sure, it’s the epitome right this moment. The Volvo Penta IPS hybrid expertise shouldn’t be but on the market as a result of it’s nonetheless underneath testing and can solely be obtainable available on the market in 2026. It’s costly, however the hybrid propulsion is barely answerable for a small a part of the emission reductions. A lot of the financial savings are resulting from all the opposite expertise and supplies, so it’s a superb answer even with out the hybrid system.

What about Benetti’s eco-friendly developments?

As Seadeck is for Azimut, B.Yond is Benetti’s most eco-friendly manufacturing sequence, whereas the 108m Luminosity is among the world’s largest hybrid yachts. Total, the Benetti fleet can function with hybrid propulsion, and we at present have 10 yachts underneath building with hybrid options. Nonetheless, we’re not focusing solely on propulsion, as a result of consumption on megayachts is way more associated to onboard techniques.

These yachts don’t cruise a lot, so the main target is on air-conditioning, lighting and so forth. We’re transferring in direction of a brand new system of air-conditioning that reduces consumption by 50 per cent. We’re doing numerous research, together with with AI, to enhance energy administration, in order that, for instance, lights are turned off in cabins when nobody is there. We’re taking a look at clever techniques that research your behaviour – such because the temperatures you want in your cabin, appropriate temperatures once you’re not within the cabin – to drastically reduce your invoice.

How do house owners know what’s being achieved?

To make all this clear, we’ve been working lots with indexes. As an illustration, once you purchase a washer, you’ve gotten labels – A+, A++ and so forth – that inform shoppers the effectivity grade. If you wish to purchase a automotive, you open {a magazine} and you may examine one automotive’s consumption to a different’s.

I imagine it must be the identical in yachting. At present, there are two indices, YETI for the large yachts and SEA Index for the smaller phase, and we’ve been utilizing each. We collaborate with Lloyd’s Register and different third events to certify all our yacht consumptions; this isn’t advertising. I’ve been inviting the business to comply with this strategy, so it turns into like different industries. We want an expert strategy, clear communication and certifications by third events, so it’s clear for the patron.

We’re in a transition part, however ultimately, I can say that Seadeck is eligible for the SEA Index three stars. It may give you a transparent, instantly recognisable parameter. Benetti’s 67m Kasper has a three-star index. Little by little, if such a score turns into a part of a buyer’s request, it is going to push shipyards in that path. There might be a standard, unbiased score as an alternative of shipyards simply saying they’re inexperienced.

Giovanna Vitelli

You may have an intensive community of sellers throughout Asia, however no regional firm headquarters. Is that this a deliberate alternative?

Truly, we do. Our lengthy historical past in Asia was as a result of imaginative and prescient of my father. By the Nineteen Nineties, we had a Hong Kong-based Benetti buyer shopping for a minority stake within the group. From early on, Asia was a spotlight and that partnership with a Benetti shopper helped speed up our entry into markets in Asia.

It’s a long-established enterprise. With Azimut, we’ve about 10 sellers overlaying the entire of Asia from Japan, mainland China, Hong Kong and Taiwan to Singapore, Thailand, the Philippines, Vietnam and Indonesia in Southeast Asia. We cowl the entire spectrum of alternatives in Asia, as we imagine in a robust supplier community.

Our sellers are headed by entrepreneurs, equivalent to Mr Takayuki Nozawa, President and proprietor of Yasuda Group in Japan. Our sellers are deeply rooted within the native financial and cultural atmosphere, offering companies for his or her lined areas, so it’s a really numerous organisation with key people who find themselves not solely managers however entrepreneurs. They speak to our prospects and prospects on the similar stage. We imagine on this mannequin, which is why we’ve been supporting long-time sellers and establishing new sellers.

Tam Son Yachting in Vietnam is a comparatively latest appointment and doing very effectively. Extra not too long ago, we appointed Europa Yachts for Indonesia and Quick Marine for all of Australia, so we imagine we’ve a superb mapping as they complement present distributors.

On high of this framework, we’ve devoted folks based mostly in Asia, coordinating the gross sales and advertising community and supporting native sellers, together with for after-sales service. Being in a area that’s so unfold out, we’ve an on-site, cellular regional construction for each Azimut and Benetti. We used to have workplaces in Shanghai for Azimut and in Hong Kong for Benetti. We saved the folks, however we didn’t really feel the necessity for workplaces. We nonetheless have folks based mostly within the area, however they journey round as a result of they assist the community.

Giovanna Vitelli

How would you describe the Asia-Pacific market and its significance to Azimut|Benetti Group?

It’s key. The general Asian market could be very keen on Azimut flybridges. Shoppers right here just like the design and the amount that the flybridge offers, with numerous inside area and completely different socialising areas. Azimut’s Grande vary has been doing very effectively and it’s a proven fact that the typical measurement of yachts offered in Asia has been rising.

In comparison with a long time in the past, when the Asian client was asking for a devoted format – equivalent to our Azimut Dragon sequence – right this moment I see a brand new era of extra cosmopolitan prospects. They don’t essentially need a fully completely different product, however are extra inclined towards worldwide design and way of life, whereas nonetheless appreciating some format customisations.

Fairly often, they don’t need a saloon and a eating space however an all-in lounging space, possibly with low tables, so extra socialising areas. Not like within the US, we don’t promote open galleys in Asia as a result of the kitchen ought to stay separate. By way of format, there are nonetheless particular necessities and customisation, however I’d say there’s a transfer in direction of modern international aesthetics.

‘Made in Italy’ could be very a lot appreciated, particularly the way it has developed. It’s now cleaner and extra harmonious, which is usually Asian, particularly Japanese, however with slightly bit extra ornament and ‘heat’ than the minimalistic strategy.

How does the Asia-Pacific market examine to others?

We launched the Seadeck 7 in Asia at this yr’s Singapore Yachting Pageant and though we have already got parameters from the remainder of the world, it’s nonetheless very contemporary on this area. The pattern in direction of greater boats is like the remainder of the world. After we discuss Asia, there are lots of completely different nations and aspects.

Chinese language prospects abroad stay energetic, however mainland China remains to be not a giant market resulting from cultural, infrastructure and shoreline rules. A couple of years in the past, when a few of our rivals offered partly or absolutely to Chinese language teams, they introduced they’d begin manufacturing in China for the native market. This by no means occurred.

In Asia, all of us ought to work on fostering the yachting tradition, which has moved ahead however not as a lot as in Russia, for instance. From the time Russia opened to the Western world, it immediately jumped into the marine way of life.

Extra time is required in Asia and doubtless higher crew high quality. There’s an awesome alternative for well-paid jobs on this sector and I imagine the world has the manpower, however high-quality coaching is required.

Giovanna Vitelli

Is your present deal with Asia influenced by the US-led commerce battle?

We’ve been experiencing an attention-grabbing place lately. The truth that we might organise this yr’s Azimut Asian Rendez-Vous in Japan, with 10 yachts on show, was very encouraging. We’ve seen a rise in gross sales and curiosity, so we need to enhance it. Hopefully, we received’t need to substitute the US, as a result of it represents 25-30 per cent of our international market. A significant a part of our gross sales within the US are 24m-plus yachts that aren’t usually US-flagged, so it’s not such a giant problem.

Within the smaller phase, luckily, we’re a very premium model within the US, so we imagine this notion will make the distinction. It’s like a Ferrari automotive or an Hermes bag: prospects might be prepared to purchase even when there’s a ten per cent enhance in value.

Are you able to give us an replace of Azimut|Benetti Group’s services and any adjustments?

We not too long ago made some acquisitions. We expanded in Tuscany, round Pisa and Massa. We created a hub for constructing fibreglass and one other for constructing small yachts in metal and aluminium. Beforehand, these have been usually bought externally or outsourced. The choice was made to not purchase suppliers however to manage high quality by remodeling these areas into manufacturing websites.

We’ve invested in 100,000sqm near Avigliana, Piedmont, to be prepared for potential new actions. Even within the increase years, the technique was to increase our services. Each time it was doable, we enlarged all our manufacturing sheds in Avigliana, Livorno and Viareggio. We imagine in natural, inside development by constructing on what we’ve.

Refit is one other focus and space of enlargement. In Livorno, we’ve invested €12 million for Lusben to turn into one of many huge refit gamers in southern Europe, competing with France and Spain, together with within the 100m-plus yacht phase and crusing yachts, as a result of addition of a devoted shed for the booms in Lusben’s Livorno facility.

For extra data, go to azimutyachts.com, benettiyachts.com.

This text was first seen on YACHT STYLE.

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