In a bid to enchantment to a rising East and Southeast Asian market, luxurious trend manufacturers are more and more integrating native cultural references into their world design narratives by leveraging Lunar New Yr capsule collections to ship merchandise which can be each culturally impactful and fascinating. For 2026, the Yr of the Horse has impressed a wave of curated choices that reinterpret conventional symbols — from zodiac motifs and success iconography to folks tales and Chinese language craftsmanship — throughout ready-to-wear, equipment and life-style items.
These collections serve a number of functions: they reinforce model relevance in key Asian markets, present regionally centered storytelling and provide collectors unique — extremely detailed items that stretch past customary seasonal releases. Utilising quick movies with star-studded casts, immersive installations and collaborations with native artists, these capsule collections translate festive traditions into up to date trend experiences that resonate each culturally and commercially.
Dior by Jonathan Anderson
Centered on the Yr of the Horse, Dior’s inventive director Jonathan Anderson has unveiled a Lunar New Yr capsule assortment that pulls on themes of luck, vitality and renewal. A spotlight motif is the Dior Clover Backyard — a reinterpretation of the 18th-century pastoral toile de Jouy, now infused with luminous four-leaf clovers and horse illustrations that reference the zodiac. This design is utilized throughout ready-to-wear items together with skirts, jackets, denims and shirts, in addition to equipment similar to silk scarves, Mitzah baggage and sneakers — making a cohesive visible language that bridges trend and cultural storytelling.
Iconography related to success — notably the horseshoe — seems in jewelry and charms, reinforcing the zodiac theme all through the gathering. Dior’s signature baggage — together with the Girl Dior and Dior E-book Tote — are offered in shades of pink, echoing the color’s affiliation with pleasure and femininity inside the Maison’s heritage. By integrating these zodiac-inspired motifs into each attire and equipment, Dior delivers a capsule that sees the amalgamation of conventional references with up to date design, providing limited-edition items that commemorate the festive spirit of the Lunar New Yr with out seeming like a performative gesture to enchantment to a rising Asian market.
LOEWE
LOEWE celebrates the Yr of the Horse with a Lunar New Yr capsule that pulls straight on Chinese language creative traditions. On the centre of the marketing campaign is an animated quick movie co-created with Shanghai Animation Movie Studio, following a younger horse tasked with fetching lanterns for its village. Alongside the best way, it meets a deer, a platypus and LOEWE World Model Ambassador Wang Yibo, reflecting the themes of braveness and self-belief from Peng Wenxi’s fable “Little Horse Crossing the River”. The movie additionally demonstrates LOEWE’s ongoing collaboration with Chinese language animation studios and its engagement with literary and visible storytelling.
The 2026 assortment interprets the horse motif into merchandise throughout ready-to-wear and equipment. Particular editions of the Puzzle and Amazona 31 cropped baggage characteristic hand-knotted fringes and tassels harking back to a horse’s mane, whereas charms and cube echo the zodiac animal. A leather-based overshirt —created for Wang Yibo and worn by him within the quick movie — will probably be bought completely in choose Chinese language shops. The marketing campaign — photographed by Nick Yang and together with mannequin Wei Yiting — visually hyperlinks the gathering’s motifs with the movie’s narrative.
LOEWE can also be staging lantern installations in Shanghai, Chengdu and Nanjing to accompany the gathering. At CASA LOEWE Shanghai, lanterns impressed by the movie’s characters and landscapes will fill the backyard sq., whereas at LOEWE Gaozhai, Chengdu, solar and horse lanterns will complement the New Yr window shows. In Nanjing’s historic Yuyuan Backyard, lanterns integrating LOEWE designs with the location’s structure will present a public celebration of the pageant. LOEWE tapping into tier-two and choose tier-three cities alongside leveraging China’s explosive development in short-form drama content material highlights luxurious trend’s strategic deal with the Asian market.
Loro Piana
Loro Piana honours the Yr of the Horse with a capsule assortment that mixes heritage sportswear and refined equestrian references. Central to the providing is a reimagined model of the Horsey jacket for women and men — retaining signature options from the 1992 authentic created for the Italian present leaping group — together with patch pockets, a stand-up collar with anti-rain and anti-wind flap and hid horn buttons. The jacket bears the Maison’s Blue Label marking iconic sportswear items, whereas a fragile paisley print — the Chandani Horse — weaves the horse motif into ladies’s clothes, scarves, slippers and the Further Pocket L19 bag.
Girls’s seems — such because the Cellina parka, vest and jogging pants — combine structured tailoring with relaxed fluidity, crafted from unique mouliné wool, linen and silk jersey. Males’s items emphasise ease of motion by means of cashmere knitwear, jersey trousers and outerwear in earthy tones, created from Sea Island Cotton and different refined supplies. Equipment embrace Tennis Stroll footwear in leather-based or canvas and a Moonlight present set in Child Cashmere for newborns. The gathering — accessible in Loro Piana boutiques throughout China, South Korea, South Asia and Japan — demonstrates the Maison’s ongoing deal with understated tactile craftsmanship whereas integrating zodiac-inspired symbolism.
Balenciaga
Balenciaga’s 2026 New Yr Sequence marks the Yr of the Horse with a group that mixes outsized graphics, signature logomarks and zodiac-inspired equipment. The ready-to-wear providing spans tracksuits, hoodies, T-shirts, scarves and layering items similar to leather-based monitor jackets and wide-neck polo shirts, many that includes an outsized cursive Balenciaga Paris motif or embroidered script. Luggage are up to date for the event — together with a lightweight gray Enviornment leather-based Le Metropolis East-West bag — whereas bag charms within the type of fortunate horseshoes and pink strass-set hearts reference the zodiac.
Footwear receives seasonal therapies with the Hamptons and Monitor Sneakers offered in unique colourways accented with pink detailing and scribbled laces. Supporting the launch is a brief movie and pictures collection shot in Shanghai by John Yuyi which captures actors Ma Sichun, Yang Chaoyue and Chen Feiyu alongside content material creators JM and Tan Suan having fun with Lunar New Yr traditions, from searching for Bingtanghulu fruit sticks to taking within the metropolis skyline from a rooftop. This Balenciaga capsule assortment integrates the Maison’s visible identification with cultural symbolism for a regionally resonant celebration.
Ralph Lauren 2026 Lunar New Yr Reward Information
Ralph Lauren marks the Yr of the Horse with a complete Lunar New Yr capsule highlighting “Lunar New Yr Necessities” spanning a number of traces — from Ralph Lauren Assortment and Purple Label to Polo Ralph Lauren, Lauren Ralph Lauren and kids’s ranges. Throughout the providing, festive designs reinterpret wardrobe staples by means of seasonal motifs and colourways related to prosperity and renewal.
Key items embrace silk blouses, lambskin jackets, wool-silk sweaters, cashmere knits and the Lunar New Yr Polo Bear sweaters, alongside coordinating skirts and attire. Equipment complement the attire, with calfskin and suede baggage, tote and crossbody choices and seasonal scarves, beanies and caps. The kids’s vary mirrors grownup themes with Polo Bear and horse-inspired prints on reversible jackets, zip sweaters and cotton-wool ensembles. Ralph Lauren’s capsule integrates signature silhouettes with Lunar New Yr motifs, providing a full wardrobe and accent edit designed for gifting and festive dressing, whereas extending the Maison’s equestrian and preppy aesthetic into culturally resonant seasonal editions.
CELINE
CELINE celebrates the Yr of the Horse with a Lunar New Yr capsule centred on the symbolism of wishing timber, a folks custom representing hopes, fortune and renewal. The gathering is visually anchored by a central set up of a towering evergreen adorned with 1000’s of CELINE scarves and ribbons, making a placing interaction between trend and cultural ritual. Marketing campaign imagery by Kin Chan Coedel captures this set up inside a scenic Chinese language panorama, whereas trend pictures by Zhong Lin presents the gathering on fashions in quite a lot of festive silhouettes, underscoring the gathering’s vibrant, celebratory temper. By way of scarves, equipment and ready-to-wear, CELINE interprets the standard motifs of prosperity and aspiration into items which can be each wearable and culturally resonant, emphasising color and narrative over overt festive branding.
Fendi
Fendi marks the 2026 Yr of the Hearth Horse with a capsule assortment for men and women that pulls on the colour-blocking and floral motifs of the Spring/Summer season 2026 runway, reinterpreted in shades of sunshine blue, pink and yellow to infuse power into the label’s signature FF emblem knits. The capsule’s equipment then again, characteristic new BFF Mini and Maxi charms adorned with pink hues and auspicious motifs — together with persimmons and peanuts, referencing the Chinese language phrase for success. Girls’s ready-to-wear items embrace attire, coats and equipment with delicate embroidery and floral-inspired FENDI logos, whereas menswear options windbreakers, hoodies and T-shirts that translate the Spring/Summer season palette into wearable festive class.
A brief movie accompanying the launch depicts the BFF charms making ready Jiaozi collectively, culminating within the dumplings organized to kind the FENDI emblem, underscoring the gathering’s themes of household, reunion and craftsmanship. Extra jewelry items incorporate the Maison’s signature gold and pink color accents to supply limited-edition, extremely detailed items that convey celebration whereas bringing customers’ consideration to artisanal element and opening the model to additional avenues of revenue other than their ready-to-wear items.
Montblanc Chinese language New Yr 2026
Montblanc celebrates the Yr of the Horse with a Lunar New Yr capsule assortment that highlights the Maison’s experience throughout writing devices, leather-based items and timepieces whereas reflecting themes of renewal and optimism. On the centre of the gathering is The Montblanc Horse — an authentic illustration by creative director Marco Tomasetta depicting a galloping horse rising from a flowing fountain pen line, accompanied by infinity-shaped clouds that reference each the model’s craftsmanship and the cultural significance of the quantity ‘eight’ as a logo of prosperity.
The capsule features a Skinny Briefcase and Mini Crossbody in embroidered gabardine with leather-based detailing, alongside a Pen Pouch, Passport Holder and Pocket book in printed Sartorial leather-based. Writing devices characteristic the Meisterstück Golden Hour Solitaire, with engraved hexagon patterns beneath translucent burgundy lacquer, gold-coated fittings and a handcrafted Au 750 gold nib and the Meisterstück Burgundy Crimson, reimagining Montblanc’s basic pen in deep burgundy resin with a bi-colour Au 585 nib.
The Maison additionally extends the theme to watches with the Star Legacy Moonphase Restricted Version 1786, that includes a burgundy-patterned dial, rose-gold moon and stars and the MB 24.31 computerized motion in a 42mm stainless-steel case. Throughout classes, the capsule emphasises pink and gold colourways to evoke success, whereas presenting limited-edition items designed to mark new beginnings with purposeful (and symbolic) craftsmanship.
MCM
MCM’s Lunar New Yr assortment attracts on the zodiac’s associations with freedom, vitality and ahead momentum. Central to the marketing campaign is the motif of the chess knight — a logo of unconventional motion and decisive selection — reflecting each the agility of the horse and the strategic self-discipline of the sport. The gathering options upcycled Aren baggage in Cognac Visetos, hand-painted with the knight motif to rework basic items into limited-edition expressions of individuality and function. Items embrace the Yr of the Horse Aren Shoulder Bag, Aren Chain Shoulder Bag and the Aren Crossbody — every designed to bolster the idea of intentional motion. The marketing campaign additionally sees immersive visuals and world activations, emphasising the concept that progress is achieved by means of confidence and decisive motion. The gathering gives a recent interpretation of Lunar New Yr symbolism by means of up to date design and artisanal detailing.
Emporio Armani
Emporio Armani’s Lunar New Yr assortment options motifs drawn from the zodiac horse, expressed by means of diamond accents, three-dimensional flocking strategies and removable golden horse charms, which function a nod to renewal and contemporary beginnings. Womenswear items embrace T-shirts and tops with understated horse detailing, tweed fits with detachable charms, denims, midi skirts, cotton coats, down gilets, jersey knitwear, sweatshirts and scarves. The lads’s wardrobe encompasses velvet fits, bomber and hooded jackets, sweatshirts, T-shirts, polo shirts, trousers and coordinated scarf-and-cap units.
The marketing campaign is fronted by Emporio Armani world ambassador Jackson Yee, alongside Better China and Asia-Pacific ambassadors Zeng Shunxi and Bai Lu — highlighting the flexibility of the capsule. Zeng Shunxi wears the lads’s 2026 Chinese language New Yr computerized watch with an openwork dial and brown leather-based strap, complemented by gunmetal jewelry with zircon particulars, whereas Bai Lu showcases the ladies’s version with a mother-of-pearl dial, flake sample, stone-set horseshoe accents and a burgundy croco-patterned strap.
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